By Craig Coe
| What to Check | Why It Matters | What to Look For |
| Rolex expertise | Different models can have very different values | Specialist luxury watch knowledge |
| Valuation process | Helps establish whether the offer is reasonable | Condition, model, reference and market demand |
| Documentation | Supports authenticity and provenance | Box, papers, invoice and service records |
| Buyer reputation | Reduces the risk of an unreliable transaction | Reviews, experience and transparent communication |
| Payment process | Important when dealing with a high-value watch | Clear terms and secure payment |